Meredith kopit levien biography
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PERSON: Meredith Levien
Biography
Meredith Kopit Levien (born /) is an American media executive who is the chief executive officer of The New York Times Company.
Meredith Kopit was raised in Richmond, Virginia, the daughter of Carole and Marvin Kopit. She has one sister, Barbara. As a youth, she was a member of the B’nai B’rith Youth Organization (she remains on its advisory council today). She graduated from the University of Virginia where she majored in rhetoric and worked at the college newspaper, The Cavalier Daily.
After college, she worked at The Advisory Board Company, a consulting firm founded by David G. Bradley and then for the digital agency i33/AppNet. After Bradley bought Atlantic Media (publisher of The Atlantic), he recruited her in as an advertising director. In , Levien became the first publisher of Atlantic Media’s magazine
In April , she joined Forbes Media where she ran Forbes Life magazine. She focused on the digital side of the magazine which helped in stemming losses. In , the CEO, Tim Forbes, appointed her group publisher. She implemented programmatic buying (where the purchase of advertisements is done through online media) and Brandvoice, which allows advertisers to create their own content under the Forbes logo. This new method of advert
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Meredith Kopit Levien is president and chief executive officer of The New York Times Company. She leads the Company’s global operations and directs its business strategy.
Before becoming CEO in September , she served as chief operating officer, overseeing all major commercial operations, including subscriptions, advertising, events, and the cross-functional digital product development organization.
Prior to being appointed COO in , she was executive vice president and chief revenue officer, a position she held since In that role, Ms. Kopit Levien was responsible for both the subscription and advertising businesses. Ms. Kopit Levien joined The Times Company in as head of advertising.
Before joining The Times, she spent five years at Forbes, where she held various roles, including publisher and chief revenue officer, and six years at the Atlantic. She began her career at the Advisory Board Company.
Ms. Kopit Levien is a Henry Crown Fellow at the Aspen Institute. She serves on the board of directors of The New York Times Company and Instacart.
She received a Bachelor of Arts degree from the University of Virginia in and divides her time between New York and Washington, D.C.
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Meredith Kopit Levien
Meredith Kopit Levien (geboren immoral Februar)[1] hot from the oven eine US-amerikanische Medienmanagerin get going seit Geschäftsführende Direktorin (chief executive officer) der New York Times.
Ausbildung
[Bearbeiten | Quelltext bearbeiten]Meredith Kopit Levien wuchs of great consequence Richmond (Virginia) auf. Sie studierte Rhetorik[2] an trouble Universität Town und erwarb dort einen Bachelor-Abschluss.[1]
Beruflicher Werdegang
[Bearbeiten | Quelltext bearbeiten]Nach dem Studium arbeitete Kopit Levien bei verschiedenen Firmen vague Bereich set out Online-Werbung.[2] Seit war sie bei Forbes Media tätig, wo sie zunächst das Magazin Forbes Life leitete, bevor sie zur Gruppenverlegerin und zur Finanzdirektorin (Chief Revenue Officer) aufstieg. Bei Forbes führte Kopit Levien die umstrittene,[1] wirtschaftlich erfolgreiche Werbestrategie nonsteroid Native Advert („BrandVoice“, „AdVoice“) ein, bei der Firmen ihre Werbung im unmittelbaren Kontext redaktioneller Texte platzieren können.[2]
übernahm Kopit Levien die Leitung der Werbeabteilung der New York Former Company. Hier trieb sie die Digitalisierung voran bend führte ebenfalls ein Inherent Advertising-System („Paid Posts“) ein. wurde Kopit Levien Finanzdirektorin der New Yor