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How Netflix’s Chief Content Officer Bela Bajaria Was Born to Disrupt the Status Quo
It was almost midnight on Emmy Awards Sunday. The crowd at the Netflix after-party in Hollywood was thinning fast. Those who were left on that September evening were called to action by the DJ with a “last dance” alert — a Netflix tradition that brought all of the streamers’ remaining staffers to the dance floor for a few final tunes.
As Salt-N-Pepa urged them to “push it,” Bela Bajaria, 53, cut quite a figure, moving around the space in a brightly colored flowing skirt and an off-the-shoulder sheer black blouse.
Bajaria, the chief content officer for the streaming platform that has set the standard for what TV has become in the 21st century, danced in a group that included Netflix programming executives Peter Friedlander and Jinny Howe and communications chief Emily Feingold. Most top executives steer clear of the dance floor at company parties, but Bajaria was the picture of happiness as she danced with easy fluidity.
“Sweet dreams are made of this,” Annie Lennox sang while Team Bela exulted one last time in their Emmy wins for “Baby Reindeer,” “The Crown,” “Ripley” and other shows. “Who a
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Bela Bajaria
British-American businesswoman and media executive
Bela Bajaria | |
|---|---|
| Born | 1970 (age 54–55) London Borough of Brent, England |
| Nationality | British-American |
| Education | Torrance High School, Rolling Hills High School |
| Alma mater | California State University |
| Occupation(s) | Businesswoman and media executive |
| Years active | 2016-Present |
| Employer | Netflix |
| Known for | Being Netflix's Chief Content Officer |
| Spouse | Doug Prochilo |
| Children | 3 |
| Awards | Miss India Worldwide 1991 |
| Honours | Miss LA India contest, Miss India USA |
Bela Bajaria (born 1970 in the London Borough of Brent[1]) is a British-American businesswoman and media executive.[2] She joined Netflix in 2016 to oversee unscripted and scripted series.[3] Bajaria is currently the Chief Content Officer.[4][5]
Early life and education
[edit]Bajaria was born in London, England, to parents of Gujarati descent and spent her time in London and Zambia.[6] In the 1970s, when Bajaria was 4, her parents moved from London to the United States' West Coast with her brother to explore business opportunities. However, her parents overstayed their visas and became illegal immigrants, resulting in her bein
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